VAN Robot.
Made-in-Italy fine jewellery, shipped globally on Shopify.
What the client needed.
VAN Robot needed to move from a boutique storefront to a multi-market Shopify presence — five languages, four currencies, one brand voice.
The catch: their photography was studio-shot on white, and every attempt to sell fine jewellery online reads like a stock catalog. They wanted the storefront to feel like a Milan atelier.
What we reached for and why.
Shopify Markets was the right call over separate stores — one catalogue, market-specific pricing and content. Metaobjects modelled the atelier stories that anchor the brand.
Step by step.
Atelier-first brand system
We built a brand system around the craft — deep serif display type, off-white paper backgrounds, and generous negative space. The photography grid alternates studio shots with atelier process imagery.
Markets architecture
IT, EN, FR, DE, ES locales. EUR, USD, GBP, CHF currencies. Country-aware routing on the edge, cached at Cloudflare. Zero flash of unstyled content.
Made-in-Italy trust surface
Every product page carries the atelier provenance, hallmark, and gemstone certification prominently — earning trust that fine jewellery e-commerce usually loses.
What shipped, measured.
Launched in 8 weeks across 5 markets. Cross-border sales up 31% in the first quarter. Page load time cut 2.6x. The brand team publishes atelier stories weekly through the theme customiser.
“We wanted an online store that felt like our workshop. RPMStack delivered exactly that — and made it work across five markets without us having to hire five agencies.”
Let's build something enterprise-grade.
Discovery call is free. Come with a rough brief, leave with a written proposal and a fixed price.