Typhur.
Smart cooking commerce with a headless product experience.
What the client needed.
Typhur is a US-based smart cooking technology reseller. Their store had strong traffic but bleeding conversion — cluttered product pages, slow load times, and a checkout that lost 34% of add-to-carts.
Rather than a full rebuild, they wanted a surgical intervention on the top 5 revenue-driving templates.
What we reached for and why.
Kept them on their existing Shopify theme layer — no rebuild. Refactored the templates driving 80% of revenue and left the rest alone. Shopify Functions handled a custom bundle-pricing rule that had been running through an app.
Step by step.
PDP rebuild
New product page template — clearer hierarchy, sticky CTA, spec table above the fold, video demo lazy-loaded. Deleted 40% of prior page weight.
Merchandising overhaul
Collection sort logic tied to inventory health and margin — not just alphabetical or hand-curated. Featured cards refreshed weekly from a dashboard.
Checkout friction audit
Removed 3 upsell apps blocking the checkout flow, replaced with Shopify Functions for the same pricing logic — cleaner and faster.
What shipped, measured.
Product page conversion up 28% in the first month. Bounce rate down 42%. LCP cut from 3.9s to 1.7s. Checkout completion rate up 11%.
Let's build something enterprise-grade.
Discovery call is free. Come with a rough brief, leave with a written proposal and a fixed price.